Flurry’s AppCircle Makes Android Apps Easier to FindFlurry’s AppCircle Makes Android Apps Easier to Find
Flurry, a mobile analytics and monetization company, has released an Android version of AppCircle, an app discovery tool.
AppCircle, we’re told by a Flurry rep, is basically a “massive cross-selling network among participating apps that use Flurry Analytics.” It’s also an intelligent recommendation engine similar to the one used by Netflix, iTunes Genius or Amazon.com. The recommendations come from within the app as the user is using it.
Briefly, AppCircle just might help Android device users find truly useful, entertaining and relevant apps and also help developers make money from their Android applications.
AppCircle started off as a tool for iPhone apps. As such, it was used by around 600 companies whose apps were distributed among 22 million iOS devices.
As the Android platform and the Android Market both experience rapid grow, Flurry CEO Simon Khalaf says that developers and users alike struggle to bring quality apps to the top of the heap. “With more than 100,000 applications in the Android Market and limited promotional services beyond rankings” he said in a release, “quality applications are struggling to rise above the noise.”
Khalaf and his team hope their recommendation engine will make sure the right apps find their way to the best-qualified users, creating a more efficient discovery process with less frustration for Android users and lower promotional costs for developers.
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