Amazon Launches “ Your Kindle Commercial Contest ”

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The Amazon Kindle has a new look, and the online retailer is launching another edition of its “Your Kindle Commercial Contest” in an effort to find the next fan-made ad for the e-reader.

When Amazon hosted this same contest last year, Angela Kohler and Ithyle Griffiths were the victors for their stop-animation spot.

“Every day we’re more and more impressed with our customers’ ideas and creativity,” Director of Advertising Rich Williams said in a post about the contest. “Last year’s ‘Your Amazon Ad Contest’ was so successful that we ended up running the winning commercial as a part of our holiday TV campaign and it was seen by over 100 million people across the United States.

Now Amazon is offering another crop of filmmakers a shot at fame and fortune — or, rather, $15,000 in Amazon gift cards. The premise is simple: Create a 30-second spot that would impel consumers to purchase the device, inform them about apps and/or elucidate the features of the new Kindle. Submit said video via Amazon’s website between now and September 3, and hold tight until September 20, when the winner will be revealed.

If you recall, the Kindle 3 came out last week among a flurry of interest — it’s smaller, faster and cheaper than previous versions. Furthermore, it’s already sold out in the pre-order stage.

Despite the Kindle’s apparent ability to sell itself (and/or supply issues), it will be interesting to see what this year’s commercial-making efforts will yield.